In Technicolor is Jesse McCartney's fourth studio album that was released on July 22, 2014 by Eight0Eight and Fontana.
Tracklisting[]
- In Technicolor Part I 1:41
- Back Together 3:44
- Young Love 3:23
- Superbad 2:58
- All About Us 3:43
- Checkmate 3:31
- Punch Drunk Recreation 3:10
- Goodie Bag 3:00
- In Technicolor Part II 3:42
- Tie The Knot 3:25
- The Other Guy 3:40
Album Background[]
In 2010, Jesse McCartney announced he was planning to release his fourth studio album titled Have It All." The first single from the album, "Shake" was released on September 21, 2010.
The album was then slated to be released in January of 2011. McCartney had prepared over 50 songs for the album (ultimately choosing 11 of them to make the final cut) with producers such as Sean Garrett, Kevin Rudolf, Ammo, J Cash and rapper Tyga. The sound of the album was aimed at being more mature than his previous album "Departure."
However, "Have It All" was never released. In April of 2011, McCartney stated on his Twitter account that the album wouldn't be released until they heard about the outcome of "Locke & Key", a television series that McCartney had a lead role in.
The following year, McCartney revealed in an interview that "Have It All" was delayed due to some acting jobs that he couldn't turn down as well as many other reasons. McCartney's mother announced that the president of Hollywood Records had retired which delayed the release of the album.
In the March 2013 issue of Glamholic magazine, McCartney stated that he was currently writing and producing his fourth studio album and that there would be "lots of new material."
On August 13, 2013 a single was released, "Back Together" through McCartney's own new record label, Eight0Eight Records. He chose to leave Hollywood Records because "it made more sense" in this point of his career to release his music on his own.
A four-song EP was released on December 10, 2013 titled "In Technicolor (Part I)." McCartney chose to release an EP before the album to give his fans his new music and to allow time to still finish up his full-length album.
In June 2014, McCartney officially announced the title of his fourth studio album as In Technicolor and set the release date of July 22, 2014.
Chart Performance[]
"In Technicolor" peaked at #35 on the Billboard 200 and #7 on Billboard's Independent Albums chart, selling 7,846 copies during its first week.
Critical Reception[]
Upon release, "In Technicolor" received mostly positive reviews.
USA Today gave the album three out of four stars stating that "McCartney flaunts his love of pop-soul without apology" which results in "an easy, breezy collection that some more presumptuous former tween idols would do well to study" and labeled "Tie the Knot" and "All About Us" as the standout tracks.
Jason Scott from Pop Dust rated the album 4/5. He wrote that McCartney's "smooth and jazz-fused vocals" helped move him "from a simple heartthrob to legitimate musician" and compared the style of the album to those of Bruno Mars and Justin Timberlake.
Promotion[]
"In Technicolor" became available for pre-order through iTunes and Amazon on June 11, 2014.
Four days before the album's release, a ballad titled "The Other Guy" was released to MTV exclusively to promote the album.
On July 21, 2014, McCartney performed his single "Superbad" on The Today Show.