My World 2.0 is Justin Bieber's debut studio album which was released on March 19, 2010 by Island Records.
The album is considered the second half of a two-piece project being supplemented by Bieber's 2009 debut extended play, "My World."
In 2009, in an interview with Billboard at the Z100 Jingle Ball, Justin Bieber explained the reasoning behind splitting his debut release into two parts: "My World" and "My World 2.0." Bieber said that people don't want to wait "over a year and half" for new music, and it was decided best to give it in parts.
In an interview with the Houston Chronicle, Bieber stated, "I wanted to do something that was a little bit more R&B and that could reach out to everyone. I just wanted to be able to show my vocal abilities."
In a piece with The New York Times, he stated that most of the production took place in Atlanta, and confirmed collaborating again with Tricky Stewart and The-Dream.
Bieber said that he was hoping that the album would be much better, considering that My World was his first time in a studio, calling himself "a rookie last album because it was during my first year."
- Baby (featuring Ludacris)
- Somebody To Love
- Stuck In The Moment
- U Smile
- Runaway Love
- Never Let You Go
- Overboard (featuring Jessica Jarrell)
- Eenie Meenie (with Sean Kingston)
- That Should Be Me
"My World 2.0" debuted at #1 on the Billboard 200 with first-week sales of 283,000 copies. In doing so, Bieber became the youngest male solo artist to top the Billboard 200 since Stevie Wonder in 1963. With the album peaking at #5 on the chart that week, he also became the first artist to occupy two top-five positions on the ranking since Nelly in 2004.
The album's sales were larger in its second week of release in the US, becoming the first album since The Beatles' "1" album to debut at number one there, and have a stronger-selling second week.
He also had his second consecutive number-one album in Canada, and in its second week of release the album peaked at number one in Ireland, Australia, and New Zealand.
"My World 2.0" received an average score of 68 of 100 at music review aggregator Metacritic.
Andy Kellman of Allmusic has the album at a rating of four out of five stars, praising the album for its "upbeat R&B-flavored pop songs" along with Bieber's ballads that "might be termed adult contemporary if the singer happened to be of age". He also complimented the dance-pop songs, calling them, "light on the ears yet memorable; and that "the unrequited material sounds deeply felt; the ballads have all the necessary us-against-the-world teen-love dramatics."
Leah Greenblatt of Entertainment Weekly gave the album a B rating, stating that it "won't likely affect any adults not in the direct blast radius of Bieber's target range", however she praised his "R&B swagger" which reminded her of early-days Usher and Justin Timberlake", along with commending the song "U Smile" as a "shimmery slice of Hall & Oates-style blue-eyed souland", and finally stating "there's real talent, it seems, under all that hair."
However, Sputnikmusic's Rudy Klapper found that his producers "do him little favors" and commented on its substance, "Nearly every song requires some sort of suspension of belief thanks to the lyrics, but if one ignores just what bull*** Bieber is spewing at any given time, My World 2.0 reveals itself as a largely unobjectionable slice of harmless pop music."
Luke O'Neil of The Boston Globe criticized the music's "recycling" of different styles and wrote in conclusion, "will anyone care about this record of au courant R&B, soul, and junior high pop five minutes into the future? Give it some time."
Jon Caramanica of The New York Times called the album "an amiable collection of age-appropriate panting with intermittent bursts of misplaced precociousness", but added that "Bieber's fumbles are easily muffled by his production — more technology — which, while less ambitious here than on his debut EP, is still brutally effective."
Rolling Stone gave it three out of five stars and called it "a seriously good pop record, one that mines vintage teen-pop themes but plays like a primer on 2010-model bubblegum."