Norman Fucking Rockwell! is Lana Del Rey's sixth studio album which was released on August 30, 2019 by Polydor & Interscope Records.
Lana Del Rey announced she had begun working on a follow up material to 2017's "Lust for Life" in January 2018. She confirmed she had been working on songs including one titled "Bartender," but didn't know if it would be featured on an album.
In September 2018, Del Rey revealed that the album was nearly complete, and that she had recorded eleven tracks for it. In a September 2019 livestream on Instagram, she announced that the album was almost named "Bird World."
- Norman Fucking Rockwell 4:09
- Mariners Apartment Complex 4:07
- Venice Bitch 9:37
- Fuck It I Love You 3:38
- Doin' Time 3:22
- Love Song 3:49
- Cinnamon Girl 5:01
- How To Disappear 3:48
- California 5:06
- The Next Best American Record 5:49
- The Greatest 5:00
- Bartender 4:23
- Happiness Is A Butterfly 4:32
- Hope Is A Dangerous Thing For A Woman Like Me To Have - But I Have It 5:58
"Norman Fucking Rockwell!" debuted at number three on the Billboard 200 with 104,000 album-equivalent units, of which 66,000 were pure album sales, making it Del Rey's sixth US top ten album. In its second week, the album dropped to number nine with 35,000 units.
In the United Kingdom, the album debuted at number one with 31,539 copies, becoming her best first week sales in the country since her album, "Ultraviolence."
It also became Lana Del Rey's fourth number one album in the UK tying Taylor Swift as the female artist with the most solo number one albums in the UK during the 2010s.
In France, the album sold 8,000 copies in its first week (which was 800 more than "Lust for Life"'s first week)
"Norman Fucking Rockwell!" received widespread acclaim from music critics and is also the most critically acclaimed studio album of Lana Del Rey's career to date.
At Metacritic, the album received an average score of 87 based on 28 reviews, indicating "universal acclaim." Jenn Pelly of Pitchfork wrote that it "establishes [Del Rey] as one of America’s greatest living songwriters."
In his review for Rolling Stone, Rob Sheffield wrote that "the long-awaited Norman Fucking Rockwell is even more massive and majestic than everyone hoped it would be. Lana turns her fifth and finest album into a tour of sordid American dreams, going deep cover in all our nation's most twisted fantasies of glamour and danger." He concluded that Del Rey "has finally made her pop classic."
In a five-star review for NME, Rhian Daly called the album "nothing short of stunning." Kristel Jax of Now wrote that "Del Rey has shifted her kitschy patriotic fixation, dropping her flag-draped persona and making peace with a more complex, dystopian reality", also giving the album five stars.
For Slant Magazine, Sal Cinquemani described the album as being "a heady collection of psych-rock and piano dirges that pour into each other and rarely shift tempo from track to track" as well as "frank assessments of the psychic effects of a world spiraling into chaos."
Also writing positively, Alexandra Pollard of The Independent wrote that "The album is sultry and soporific, sitting somewhere between the minimalist trip-hop of Del Rey’s early days, and the scuzzy desert rock she has toyed with over the years," and concluded that "This is Del Rey at her most assertive."
In his 'premature evaluation' for Stereogum, Tom Breihan wrote that the album is "a beautiful opus for a new dark age — a fond look back at the world we just wrecked", calling it "yoga music for the apocalypse."
In a more mixed review, Alexis Petridis of The Guardian described the album as "an alternately beguiling and frustrating experience", concluding that despite Del Rey's evident talent, "it’s hard not to wish that she would broaden her perspective, adopt a different persona, shake things up a little."
Neil McCormick of The Daily Telegraph similarly wrote that the album "reveals Del Rey to be something of a one trick pony, but what a beautiful trick it is."